Corporate Diplomacy : The Strategy for a Volatile, Fragmented Business Environment
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Autor(es):
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Ulrich Steger
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Editor:
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Wiley
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Edição:
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1
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Ano de publicação:
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2004
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Idioma:
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eng
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ISBN:
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9780470858004
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Numero de páginas:
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320
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Disponibilidade e condições:
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| grupo | disponibilidade | reservas | duração da licença |
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geral
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1 / 1
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0
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5 dia(s)
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REQUISITAR
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Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
Acknowledgments.
Foreword by Antony Burgmans (Unilever).
Preface.
Introduction and Overview.
The Tangled World - Trends and Countertrends.
The Players in the Global Village.
How Business Has Managed Non-Market Interactions up to the Present Day.
Detecting and Preventing Trouble Ahead.
Making Corporate Diplomacy Happen.
Corporate Communication.
"Suits" amd "Sandals": Balancing Conflict and Co-operation.
Learning from Three Reference Examples.
Appendix I – Business Case vs. Business Ethics.
Appendix II – Relevant IMD Case Studies.
Further Reading.
Index.
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